I like to use it when we're going on a road trip and I've got soda in a small cooler or a small insulated back. I can put the Brite Ice 6-pack Freezer Pack in, put the 6 cans of soda around it and it will keep them colder than a standard ice pack does for pretty much the entire day. It'll also keep your entire cooler or bag cold as a standard ice pack would, so I usually pack in as much as I can, after I put the soda cans around the pack.
Read my full review of the Coleman Brite Ice 6-Pack Pack Coolers Freezer Pack on Epinions
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